Shopify merchants will soon be able to offer Amazon Prime members a more seamless shopping experience on their websites. The two companies announced a partnership on Wednesday that will allow Shopify merchants to integrate Amazon's Buy with Prime program into their stores.
Buy with Prime is a program that gives Amazon Prime members the ability to checkout quickly and easily on participating websites, and to receive free shipping and returns. With the new integration, Amazon Prime members will be able to sign into their Amazon accounts on Shopify stores and use their Amazon payment methods to checkout. Shopify will then process the payments through its own checkout system.
The partnership is a sign of détente between the two e-commerce giants. In the past, Shopify has warned merchants on its platform against integrating Buy with Prime on their own, saying that it violated Shopify's terms of service. The new integration suggests that Shopify and Amazon have come to an agreement on how to allow merchants to offer Buy with Prime without violating Shopify's policies.
The integration will be available to Shopify merchants on an invite-only basis initially, but Amazon says it will be available to all U.S.-based Shopify merchants using Amazon's fulfillment network by the end of September.
"This collaboration will make it even easier for merchants to offer their customers the benefits of Amazon Prime," said Peter Larsen, vice president of Amazon Pay. "We're excited to work with Shopify to bring this experience to even more customers."
The integration is a win for both Shopify and Amazon. Shopify gets to offer its merchants a way to attract more Amazon Prime members, while Amazon gets to expand the reach of its Buy with Prime program. It's also a win for Amazon Prime members, who will now have more options for shopping online and getting the benefits of their membership.
Here are some of the benefits of the integration for Shopify merchants:
Attract more Amazon Prime members: Amazon Prime members are a valuable customer segment, and this integration will make it easier for Shopify merchants to reach them.
Offer a more seamless shopping experience: Amazon Prime members are used to a certain level of convenience, and this integration will help Shopify merchants meet those expectations.
Increase sales: By making it easier for Amazon Prime members to shop on their websites, Shopify merchants can expect to see an increase in sales.
Here are some of the benefits of the integration for Amazon Prime members:
Shop on more websites: This integration will allow Amazon Prime members to shop on more websites and get the benefits of their membership, such as free shipping and returns.
Have a more consistent shopping experience: This integration will create a more consistent shopping experience for Amazon Prime members, regardless of where they are shopping.
Save money: Amazon Prime members can save money on shipping and returns by using this integration.
Overall, the integration of Buy with Prime into Shopify stores is a win for both Shopify merchants and Amazon Prime members. It will make it easier for Shopify merchants to attract and retain Amazon Prime members, and it will give Amazon Prime members more options for shopping online and saving money.
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